Introducing the Basic Bitch Fragrance Line: a collection of 12 fun, relatable fragrances inspired by life's most iconic moods and moments. Whether you're living for pumpkin spice season, vibing with avocado toast, or simply owning your unapologetic self, there's a scent here to match your mood.
 
Choose from:
"Who dis?" - Smells like blocked numbers, "new year new me", and the confidence of someone who just discovered "do not disturb" mode. - Sage, Lavender, Eucalyptus
Valentines - Smells like overpriced roses, heart-shaped chocolates you bought for yourself, and the faint whiff of "It’s complicated." - Dark Chocolate, Pomegranate, Nutmeg
Baileys' - Smells like coffee that’s 90% cream, questionable morning decisions, and a St. Paddy's party you can’t quite remember. - Bourbon, Sweet Cream, Stout
Peeps - Smells like artificial marshmallow, unapologetic neon, and the sugar high your inner child is still chasing. - Fruity Cereal, Burnt Sugar
Klompen - Smells like fresh tulips, wooden shoes clunking on cobblestones, and the faint judgment of a Dutch grandmother. - Holland Tulip, Michigan Birch, Oak Moss
Brunch - Smells like "oh, honey", bottomless regret (from bottomless drinks), and the joy of overpaying for avocado toast. - Champagne, Georgia Peach, Rosemary
Lake Life - Smells like sunscreen, canned cocktails, and the illusion that pontoon boats are glamorous. - Coconut, Ginger, Sea Kelp
Yoga - Smells like hippies, yoga mats, and the subtle superiority of someone who just nailed crow pose. - Patchouli, Sandalwood, Incense, Sea Breeze
Book - Smells like old pages, and the smug satisfaction of saying, “I read that before it was on BookTok.” - Earl Grey, Old Books, Mahogany
The Basic Bitch - Smells like “Tip your barista, bitch!” - Coffee, Pumpkin, Sweet Cream, Chai
Flannel - Smells like the rugged charm of someone who’s never actually chopped wood. - Tobacco, Amber, Merlot, Lumberjack
Martha May - Smells like the rugged charm of someone who’s never actually chopped wood. - Christmas Jingle, Wreath, Mulberry (Holiday 2024 exclusive!)
 
Each fragrance is available in five versatile products to suit your self-care style. Whether you’re treating yourself or gifting to your favorite basic (in the best way possible), the Basic Bitch Fragrance Line celebrates the simple joys and everyday indulgences that make life sweeter.
 
Why be basic when you can be basic with flair? Explore the collection and find your vibe!