This is a year-long challenge, but there are rewards along the way if you're playing in store!
-
Bring a completed 5-in-a-row on your card at any point for a one-time 10% off your purchase in store that day.
-
Finish all 26 letters and you’ll get to choose a free gift: Love At First Line bundle, a $10 book credit, or a free fragrance item.
-
Completing the full alphabet (26 squares) earns you an entry into our end-of-year grand prize drawing for a Kobo e-reader (or equivalent bookshop gift card), whether you're playing online or in store!
Have more of 2026 to go? Do the Challenge again!
HARD MODE & BONUS SQUARES
"What if I can't find a Q, X, or Z?"
First, we are happy to help you find one. But if your preferred genre, format, or reading level isn't making it that easy, you can grab a Bonus Square to substitute in for that tricky hard mode letter.
-
Buy all your challenge books from Bluestocking
-
Read only books over a year old
-
Pick a staff recommendation
-
Jump across six or more genres, or
-
Buddy read one title with a friend.
"What if I want to do bonus squares but I finished my letters?"
Then do the bonus squares! If you finish all 26 letters AND all 5 bonus squares, we've got some overachiever swag for your bookshelf!
Win A Kobo!
Prefer pixels to paper? We’ve got you covered. A Kobo is an eReader developed by Kobo, Inc. The Kobo eReader line products all use electronic ink screens on their devices, allowing the text to look sharper and better in natural sunlight than you might otherwise see on a computer, smartphone, or tablet screen. Every completed Challenge Card turned in is an entry to win!